Homepage hero
Your cart is waiting
With something in the cart, the hero turns into a ticket of that cart: photo, size, price, a free-shipping bar and the total, with "Resume checkout".
- How it works
- The hero follows the live cart the moment it changes, not a delayed CDP flag. The words come from the "Hero: In cart" element in Sanity; the product, size and prices are filled in by the store.
- Try it
- Add any product to your cart.
- Open the homepage.
- Empty the cart and the regular hero comes back.
- Data
- Live cart · cart_update and cart_state events to Bloomreach
Homepage hero
A/B test: two hero designs
Half of visitors see the hero with a scrolling event stream, the other half the "one hero, three visitors" cards. Same copy, only the panel differs.
- How it works
- The visitor id is hashed into a stable 50/50 split, so each person always sees the same arm. The first time they get an arm, an ab_test event records it in Bloomreach, where the two groups can be compared.
- Try it
- Nothing to do: you are already in one arm.
- Use the links to look at either arm without changing your assignment.
- Data
- Sanity A/B test "Hero panel" · ab_test event (test, arm, role)
Homepage, under the hero
Make it yours: three questions, better picks
A three-step survey (gender, kids, favourite colours). Once answered, it turns into a "Picked for you" shelf of products in your gender and colours, plus a "For the kids" shelf if you have kids.
- How it works
- Each answer is sent to Bloomreach as a customer_preference event and kept in the visitor’s session profile, so the next page is already personalized. Bloomreach remembers the answers, so the survey does not ask a visitor twice.
- Try it
- Start over as a new visitor (button above).
- Answer the three questions on the homepage.
- Change them with "Change my answers" or in the preference center.
- Data
- customer_preference events · Bloomreach profile (latest answers)
Homepage, product strip
Picked for your sport
A "Picked for Running" (or your sports) strip that only appears once the store knows your go-to sport. If it also knows your gender, the products are narrowed to it.
- How it works
- The strip is empty for everyone by default. The go-to sport answer (pop-up or preference center) fills it from that sport’s collections; the gender answer from the survey filters them.
- Try it
- Answer "What’s your go-to sport?" in the pop-up or the preference center.
- Go back to the homepage: the strip is there.
- Answer the gender question too and watch it narrow.
- Data
- customer_preference (go_to_sport, gender)
Homepage strip, collection pages, product pages, search
Member exclusive discounts
Discounted and members-only products appear as locked cards ("Members-only drop") with only a teaser such as "Men’s · Members save 43%". Opening one asks for an email; after that they unlock everywhere.
- How it works
- Locked products are withheld by the server: name, price and photo never reach the browser until the visitor is recognised by email (a sign-up, a login or the unlock form). Nothing can be revealed by peeking at the page’s code.
- Try it
- Start over as a new visitor.
- Scroll to "Member exclusive discounts" at the bottom of the homepage.
- Click a locked card and drop an email with the consent box ticked.
- Data
- email subscribed + consent events · Bloomreach email id